The course examines issues with marketing and managing, a range of events and activities. It explores the types, purpose, and importance of events, that is, meetings, conventions, incentives, exhibitions, sporting, cultural and other events. It analyses the impact of events on local and wider community and economy - economic, environmental, socio-cultural and political - and the implications of these for sustainable business development. The course emphasises the management and marketing of events through their entire process, from the initial idea, planning, and logistics to post-event evaluation.
- Teacher: Josphine Mercy Dcosta